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Karla Zelaya

COLLABORATOR // JUGGLER // PROBLEM SOLVER
  • Campaigns
  • Publications
  • Annual Business Meetings
  • Videos
  • Just For Fun
  • Resume

download resume
kszelaya@gmail.com


Award winning visual designer with a Bachelors of Fine Arts in Graphic Design and more than 10 years of experience in print, web, mobile, experiential, and wearable design. I use my creativity and experience to produce award-winning campaigns, publications, and assets for online media. I can be relied on to manage the design process through concept, production, and implementation. I've been trusted to lead initiatives such as live broadcasting, developing publications for web consumption, and increasing leads through campaigns.

TECHNICAL
SKILLS

Dreamweaver
Flash
Google Analytics/ Metrics
HTML/CSS
Illustrator
InDesign
Keynote
Muse
MS Office
Photoshop
Premiere Pro
Sitecore (CMS)

CAPABILITIES

Photography
Agile Methodology
Video Production
Webcasting
Bilingual: English/ Spanish

RECOGNITIONS

MarCom Platinum Awards

  • NCARB By the Numbers
  • Change the World Your Way

MarCom Gold Awards

  •  IDP 2.0 Rollover
  •  NCARB Practice Analysis of Architecture Survey

Hermes Creative Platinum Awards

  • NCARB Brand Identity
  • NCARB Direct Connection: Volume 13, Issue 2
  • NCARB Prize for Creative Integration of Practice and Education in the Academy

Hermes Creative Gold Awards

  • NCARB Prize for Creative Integration of Practice and Education in the Academy
  • NCARB Grant for the Integration of Practice and Education in the Academy

EDUCATION

Bachelors of Fine Arts Degree
Art Institute of Washington

Associates of Arts Degree
Montgomery County

Community College

PROFESSIONAL
DEVELOPMENT

Disney Institute
Approach to Leadership
Excellence Certificate

Scrum Alliance
Certified Scrum Master

EXPERIENCE

2012-Present
Senior Visual Designer, Marketing & Communications Directorate
National Council of Architectural Registration Boards (NCARB) Washington, DC

Primarily responsible for leading and implementing design projects
across the Council that adhere to the holistic design strategy and
brand guidelines. Highly collaborative and creative on multiple projects with many stakeholders. Develop visual solutions that meet communication objectives and differentiate the Council. Serve as a mentor to other designers on the team.

Key Projects, Art Director

  • NCARB Annual Report: Launched the first-ever digital Annual Report. The report highlights accomplishments from the 2012-2013 fiscal year including reports from Board of Director officers, committees, and regions; financial statements. The report is presented as a special section of NCARB’s website with an option to download a printer-friendly PDF. The site includes videos, infographics, and photos from throughout the year. View
  • Centennial Countdown Campaign: Maximized awareness of the
    five year countdown to centennial celebration in 2019 by developing graphic treatment of two decades of history for each countdown year. The treatment for 2014 was Art Deco which covers the 1920s and 1930s. View
  • NCARB Live: Direct and produce the live broadcast of the webinar series held once a month. View
  • Be Bold Campaign: Developed campaign for AIA National convention to promote NCARB's latest Bold moves and to encouraged emerging professionals to Be Bold with their careers. Promotions resulted in 800+ attendees to NCARB booth to learn about recent announcements. View
  • Getting It Done Campaign: An awareness campaign designed to help students and interns take advantage of existing opportunities as they seek to become architects. View

2009-2012
Manager / Graphic Designer, Communications Directorate
National Council of Architectural Registration Boards
(NCARB)
Washington, DC

Lead and developed the team of creative services professionals (graphic designers, videographer, web specialist), translating marketing and business objectives into creative strategies and design concepts that advanced the brand strategy and achieved business goals.

Key Projects  

  • NCARB Practice Analysis: Lead the design and production of the most comprehensive practice analysis of the profession, the
    findings are used to shape programs and policies over the coming years and informs important discussions within the architecture profession. View
  • NCARB Prize: Lead the design and promotion of the program from 2009-2011. The prize was designed to showcase and reward diverse programs and activities in academic settings. View
  • NCARB Rebrand: Designed a refresh of the NCARB brand to reposition the organization to a friendlier, modern, and
    dynamic organization.
  • NCARB by the Numbers: Designed the first publication from NCARB that offers an inside look at the data behind the architectural profession, based on NCARB Record holder data. View

2008-2009
Production Manager / Graphic Designer, Communications Directorate
National Council of Architectural Registration Boards (NCARB)
Washington, DC

Supervised and managed the daily production schedule, capacity planning and assignment of continuous design projects per day, ensuring successful on-time delivery to internal/external clients. Ensured all collateral met brand guideline specs. Utilized advanced graphic design skill sets to create and develop visual and conceptual graphic design solutions such as ad collateral, web banners, web pages, brochures, Exhibit material, video editing/production, ad production, and signage. 

2006-2007
Graphic Designer
Gura & Associates Advertising // Bethesda, Maryland

Assisted creative directors in the print department, worked with ad executives to strategize and design ad campaigns and print collateral for local and national clients in a deadline driven environment.

2005-2006
Graphic Designer
Dan / Matt & Associates, Inc. // Potomac, Maryland

Redesigned corporate identity and helped with production of collateral kit. Strategized directly with clients from concept to completion in a team-oriented, deadline driven environment. Directed and designed ads and layout for six major accounts.